Sunday, October 17, 2021

Christmas Make-Along 2021

The Bizzy Crochet CAL Group on Facebook is currently having a Make-Along using the Vintage Christmas Blanket pattern. We will also be making a bonus cushion pattern which will be made available on my blog for free. 

The dates of the Make-Along are October 15th to November 12th. I will be doing Saturday Coffee & Chat LIVES each of the Saturdays of the MAL at 10:00 am CST. 

Below are pictures of the two patterns we will be working on. Hope you join us!


Vintage Christmas Blanket
available on Ravelry, Etsy, or (25% off) on my Website 


Vintage Christmas Cushion Cover
Pattern coming soon on this blog- along with helper videos on YouTube!




Tuesday, September 14, 2021

New Design in Progress

In my last post I said that I was starting a new design that is way out of my comfort zone. So, I thought I would share the in progress photos as I work on it. Maybe you’ll have a tip or trick up your sleeve you can share with me. 


The design I decided to challenge myself with is a  shaped poncho with a turtleneck and an intarsia design around the neck and bottom. I’m also thinking of putting cuffs to create faux sleeves. I have never created an adult garment that will have to be strategically written for other sizes. By that I mean that, sure I’ve put an easy granny square poncho pattern for adults. But that relies completely on the amount of squares you make and can be easily adjusted to fit any size by putting together more or less squares. The type of poncho I’m planning takes a little more detail. Unless I can figure out how to make it a One Size Fits All. I want to make sure that whatever I do is size inclusive. Because I’m a big girl and I know what it is to have a hard time finding beautiful designs in my size. 

So far I’m almost done with the turtleneck portion. Keep your fingers crossed this works! 


Monday, September 13, 2021

Starting Over

 I keep sitting down to write a post about something crochet, but nothing comes out. It's not that I'm not doing it, or that I don't still love it deep down, or that I don't have ideas pop in and out of my head for new designs. It's that, suddenly, I don't know what to say. Everything feels so forced and played out. We've had a year and a half now of a different world and, I'm going to be honest, it's taking its toll. Everyone has worked so hard to stay "up" and cheerful and engaging and productive...we are all just worn out. 

Plus, my mind keeps telling me "They don't care what you're working on! Why would you post something?!" I don't think that's the truth, but you know how we listen to our insecurities and let them direct our actions? Yeah, that's me 100%.

picture credit: thoughtsoflifeandlove.com

My friend, Niamh, and I have been talking more lately. Poor thing, she's such a good friend and is so concerned about me. She knows there's something wrong with me- I'm not acting my normal self. I am now facing the fact that I have been in a deep depression for quite a while. It's the kind that sneaks up and sucks you down slowly. 

It started with me leaving my office job in January of 2020 with great plans. Everything in my crochet business was flowing the right way. It was time for me to step out on my own (besides leaving a toxic work environment behind). It should have been great. Within a month of me leaving my 9-5, we got the first announcement that there was a bad virus going around. The next month the world shut down. And along with it so did all my business plans. People were losing jobs because of quarantining, so everyone was holding on to their money. Which I totally understand. I was doing the same thing! No condemnation there. But, as a business owner, I just sort of retreated into the world of "Ok what now? What do I do to continue to be valuable? How do I pivot this?!"




Then, out of fear, I started scaling back and let go of services and subscriptions. I haven't sent an email in so long I'm not sure I know how to use MailChimp anymore. It all felt like another nail in the coffin of my dreams. My Christmas CAL was the last straw. We had a good turnout, but something was different. I know it was my fault. Not as many participated in the group- I couldn't afford to do all my giveaways and prizes like normal- I just shut down. 

picture credit: unthsc.edu

Then, in November of 2020, right in the middle of the CAL, I got Covid. Oh my gosh. When I say I was sick...I mean, I slept the entire month of November away. I literally can't remember anything except eating a Thanksgiving meal I couldn't taste. I already had lung problems from the previous two years of getting bronchial infections. I think I coughed for about 2 years straight. So, Covid hit me pretty hard. I had every single possible symptom known. The month of December was also a blur. 


picture credit: adobe stock 61829361


In January we decided to move from the house we were living in into one we could better afford. God totally blessed us with the perfect sized house for the perfect amount. We couldn't have asked for anything better than where we are. I was so excited. It felt like a new beginning. We officially moved in February and started setting up the house. I was loving it. I was feeling physically better. My coughing was reducing on a daily basis.  I was able to unpack things that had been packed for over a decade from when we originally moved to Florida. It truly was like Christmas. 

But, once that was done, I don't know what happened. I couldn't pull myself out of bed in the mornings. I could barely get myself to pick up a crochet hook. My office became the catch-all for the extra things that we didn't know where to put in the house. I didn't like my picture table or my video table, so I didn't try making any videos for anything. 

I just completely stopped designing. I put out a couple patterns, but they were carryovers from the year before. (I haven't designed anything in the year of 2021). Getting supplies has been hard because we couldn't really afford for me to just go spend a bunch of money on yarn when we were working to live on one income. And the companies that I reached out to for yarn support for designs never even responded. So, I just shut down even more. 

All along I've been telling myself I'm fine and to just snap out of it. If I just do this, it will be all better. So I do that...and it's not better. Ok, so if I do this, I'll feel normal again...and I don't. I feel guilty for spending money on craft supplies because I feel like it can go for something more needed. I feel bad for feeling guilty. And then I cry and pray and feel bad because I've neglected my personal relationship with Jesus for so long I feel like a crispy, dry bone. 

I want to get back to feeling like a plump, juicy chicken wing (one of my favorite foods). I want to get back to feeling like a warrior. I want to get back to being creative and having creativity flowing out of me. The path back to this is so slow. I feel like the Lord keeps showing me what I'm hanging onto so that I will let go and let Him take care of it. Sometimes it's hard to let go of deep sadness. I feel like I've been clawing myself out of this hole for so long I may never see the top of it. But, deep down I know I will. Unfortunately, this is not the first time in my life to climb out of a pit of depression.

All along God has never left me alone. Yes, I have had a terrible time for the last year and a half. Dealing with toxic job PTSD and disappointments from personal over expectations...instead of walking in a place of grace and forgiveness and allowing myself to process all my feelings before trying to move on to "bigger and better". September is the first month that I have felt a sense of release. I feel creativity beginning to bubble up in me. I actually have the desire to design again and have started on a new pattern that is so far out of my usual comfort zone I just pray it works. LOL

If you have read this far, pray for me. This was a post I just needed to write so I could move on. I hope you don't feel as though you wasted your time. I need to (we all need to) break the tie that this sadness has had over me (over all of us). You know how sometimes just talking something out and admitting you've had a problem seems to be the catalyst to moving forward? That's where I'm at. I need to face this thing and call it what it is and stop letting it have control over me. That's not who I am and it's not who God created me to be. 

Thank you for your time and your ear. I pray blessings over you and if you are going through a hard time too, let me know so I can pray for you. We are all in this together. 






Friday, July 09, 2021

Vintage Christmas Blanket Pattern

*This post contains affiliate links that may generate funds for Bizzy Crochet at no extra cost to you.

Vintage Christmas Blanket

Let me introduce you to the Vintage Christmas Blanket! Once again, this was one of those blanket pattern designs that started out as something else. I made a "fall" pillow inspired by falling leaves that sparked my desire to try and make a matching blanket. But, once the blanket formed it looked more like a Christmas blanket than a matching "fall" themed blanket for the pillow! (pillow picture below)


Vintage Christmas Blanket

Inspiration pillow


I decided to stick with the Christmas theme and Happily Hooked Magazine was good enough to publish for their Christmas in July issue #88. You can get just the single issue from Ravelry for $9.99 (more than 10 patterns in this issue), or you can join their membership* and get 2 publications per month year round (plus a bunch of goodies for signing up)! 


The pattern will only be available through HHM until September. We will be using the blanket pattern and the pillow pattern as our Christmas CAL this year! Hope you plan to join us. 

Here are some of my tester's pictures:


Tiffiny's sparkly snow version


Vannessa's bright Christmas package version


Alisha's Christmas chocolates version







Tuesday, February 09, 2021

New Pattern: Love Language Scarf Pattern

 Love Language Scarf & Yarn Bee Rainbow Wrapsody- a match made in heaven!


The Love Language scarf pattern was born from the burning desire to try out a new, super budget-friendly yarn I found at Hobby Lobby! The pattern is available on my website, Ravelry, and Etsy for $3. The yarn is by Yarn Bee, it's called Rainbow Wrapsody, and I used the Wild & Free colorway. It's 918yds and $8.99/cake (unless it's on sale, then it's $6 something!!). 


When I found it I just knew I had to try it and compare it to a Whirl from Scheepjes and a Twister from Hobbii. Here you can view the yarn review I did as a LIVE on Facebook last Sunday

I don't know what I was expecting when I started, but I didn't expect it to be as nice as it is. It is soft, lovely, and has a nice drape. The color changes are subtle and very well hidden in the yarn. There are no big knots to deal with. Plus, it came out of the cake as a center pull like a dream. I only got some knots towards the end of the cake because I allowed it to collapse in on itself and it tangled. Otherwise, it was a really nice cake of yarn to work with. 

If there is a downfall to this yarn, I would say that it is shorter in length than Twister and Whirl by almost 100 yds. But, two skeins would make a lovely shawl and you still wouldn't spend as much as one single cake of Twister or Whirl. It is only available in 10 colors right now. But, of the colors they have, many of them are in line with the most popular colors put out by the other two brands. And I really believe that they will continue to add to the palette. At least I hope they do! 

Keep your fingers crossed that Hobby Lobby sees the value of keeping and expanding this yarn line. It is a most economical alternative to the more expensive cakes from Scheepjes and Hobbii. If you prefer the others, then definitely shop where it makes you happy, but I have to watch my pennies and I'm super grateful for budget-friendly yarns!

Saturday, January 16, 2021

Available Now!- My Hero Academia Blanket Pattern

Update: 2/4/21
My Hero Academia Inspiration Sampler is now available on my website, Ravelry, and Etsy

It's been a couple of years since I last designed a blanket based on something in pop culture. This time happens to be a blanket about a Manga/Anime series called My Hero Academia. 


My son actually asked me to make this blanket for him in 2018. I kept letting other things distract me, and since I do so much research into the characters I had a really hard time landing on the stitches I wanted to use to represent each character. Once I got the center section of Deku done, I just got stuck and it sat there for another year. This last Christmas season I decided it was time to apply myself and get this baby done.


The characters represented, in order, are: Deku, All Might, Bakugo, Todoroki, Uraraka, Kirishime, Tsuyu, and Iida. These were the characters that Teo most wanted represented in his blanket. Plus, there are a few rows representing the windows of the school they go to in the series. I finished off the edge with a row of lime-green power bursts for Deku again. Every time I talk to him about the power bursts he re-educates me about how Deku's power doesn't come out of him in power bursts, it builds up and then comes out in movements? Do I have that right? 

I'm definitely not up to speed on how all of this stuff works, even though he explains it to me all the time. The pattern is currently in testing and I'm hoping to have it published by some time in February. My testers are having fun with the pattern, and say that the stitches are doing a great job at representing each character. Hopefully, you'll have just as much fun with it!


Friday, January 15, 2021

New Year, New Ideas, New Grace

 


Wasn't 2020 just something? I'm not sure what...but it was something. Much like everyone else I sort of wandered around the whole year in a daze just waiting for the next shoe to drop. It was the fastest, long year of my life. It felt like it flew by, but I felt every single day of every single month of the whole year from February to December. I finished off the year contracting COVID in November and slept my entire birth month away. It was rough. COVID is no joke. 


But, I survived and I'm still mending but doing so much better than I was even a month ago. This last year threw me into a need to feel life around me. I have decided that this year I am going to pursue keeping houseplants alive again. I used to be really good at it, but then I fell into a depression for a few years and let every single one of them die. Since then it's been a struggle. I feel like I'm ready to try again, and this time I'm going into it with a new intention.




I have also decided I am going to pursue that which makes me happy. I want to teach others what I know without necessarily putting a price tag on it. A lot of self-reflection has revealed to me that I stress out when I charge people money for my knowledge. Others will disagree, but I have always felt like God put certain gifts into my hands to bless others with. So, while I do charge for some of my patterns- a good majority of them are free. This year, you will see more free patterns and videos for both new and old patterns. How do we teach those with less or those that don't "have" if we don't first give of ourselves? 

Does that mean every pattern I put out will be free? No. Patterns take a time and monetary investment from not only me but also those I ask to test my patterns to make sure they are free of errors for you. There has to be a balance. 


I also want to learn new things this year. On top of my list are yarn dyeing, macrame, and weaving. I keep sitting off to the side and thinking, "Gosh, I'd like to learn that someday...but I just need..." the time or the finances or something else that holds me back. This year I have decided that I can do these things in small doses. Instead of going out and buying EVERYTHING I need to start something, I will buy supplies one at a time. Am I playing the long game with my patience and willingness to learn? You bet I am. Is there a potential to lose interest? Yes. But, that is why I am being thoughtful about my process. While I'm building my supply, I am taking the time to watch videos put out by experts and hobbyists to familiarize myself with the tools and processes. Delayed gratification doesn't have to be just waiting. Staring at the checkbook, watching the mailman, getting upset because I can't have it faster. In the waiting is the best time to prepare yourself! Don't waste the waiting time. 

Last, but not least, I have decided to give myself lots of grace.  I feel pretty banged up after last year. Mostly because of the pressure I put on myself and I wore myself out. This year I intend to lighten the heck up. I came into 2021 getting rid of the negativity in my life (and I will continue to do that in the days ahead) and I have felt a greater sense of creativity than I have in a while. Finishing up the blanket my son asked me to make for him two years ago took such a weight off my shoulders. This year I have soooooo many ideas it is ridiculous and I'm not entirely sure I can complete them all. 

A couple of themes keeping rising up inside me for designs. I want to tap into my Norwegian heritage heavily this year. I have at least two large and one smaller design idea that will center around Vikings and traditional Norwegian designs. My heart is also leaning heavily toward designing more toy bags. I haven't designed a new toy bag in several years. My last one was my Safari bag and I think that came out in 2018 or somewhere close to that. So, we will see what actually gets accomplished this year. I know this...even if I don't get to them all I won't beat myself up for not completing things. 

I can't be all things all at once, so I will take it nice and slow. I hope to see you on my journey!

Handmade Business Talk- Branding: Telling Your Story

Hey guys! I'm back to share with you my passion for handmade businesses! If you are thinking of starting a handmade business, I want to share some of the things I have learned along the way that will create a few shortcuts for you and hopefully take the fear out of it. This installment is going to be about Telling Your Story.


My husband is in the process of starting a new hobby that he hopes to eventually transition into a side business. And in the process of talking about all the background things he needs to think about in a business, he and I had a conversation about the importance of "telling the story" of your product. He pretty much looked at me like I had lost my mind or that I was making it up. So, I asked him why he buys the products he does. What about them attracts him to them? 

He said, "I don't buy a product because I feel a connection to it. I buy it because that's what I like or want to try." As much as he wants to think he's an independent thinker, the reality of it is that large companies spend billions of dollars to get you to buy their products. None of us purchase products without some sort of influence behind it.

Everything that we buy is usually because we saw it somewhere, and what we saw evoked the feeling inside of us that if we had it or at least tried that product we would somehow be different or changed. When we see the Nike commercial they show athletes running fast and jumping high, or holding the perfect yoga pose with the perfect yoga body. That is to inspire us to believe that if we wear those clothes or those shoes, we too will run faster, jump higher, and look fantastic doing it! They tell a story and they punctuate it with "Just Do It." We can look at that and say that it doesn't affect us. But, just look at how many people walk around wearing Nike? It's a very simple, subliminal message. And once people try a product they tend to be brand loyal.



Why do we become brand loyal? Because we connect to their story somehow. We buy sports gear to help us become the athletes we see. We buy fluffy blankets from home goods stores because we want to feel cozy like the people in the picture. We buy cheeky coffee mugs to bring humor into our lives or make a statement. We buy clothing styles based on what we saw on someone else and liked it. We are trying to match our lives to an aesthetic we see in advertising.

I'm definitely not saying this to put anything or anyone down. I'm saying it to help us realize just how much we really connect our lives to the things we purchase. And how extremely important is it for us, the small handmade business, to curate our story carefully. What story do you want your product to tell? What feeling do you want to evoke? What sort of connection do you want your buyers to have with you personally? Are you just the name behind a product? Or are you the face of a small business? 

Consumers in North America and Latin America value brand recognition more than consumers in any other region. In both, it was the second-most important reason (after affordability) that consumers said they purchase a new product. Brand recognition is particularly influential in developing markets. (Understanding the Power of a Brand Name – Nielsen)

People who buy from small handmade businesses usually do so because they are interested in supporting small businesses. As you are beginning to post on social media, let people know who you are. If you are passionate about certain things, and they are something you want to include in your "brand", then make sure you share about that. Do you want to come across as everyone's friend? Do you have an aesthetic you want your product to create? How will your product change people's lives? How did it change yours? 

What extra step can you take as a business to create a connection to your potential customers? What is your brand's story?


Tuesday, January 05, 2021

Handmade Business Talk- Branding: Creating a Logo

Hey guys! I'm back to share with you my passion for handmade businesses! If you are thinking of starting a handmade business, I want to share some of the things I have learned along the way that will create a few shortcuts for you and hopefully take the fear out of it. This installment is about Creating a Logo.

 "You need to put your brand out there for people to recognize it. With a plethora of brands on the market, people need to see your logo more than 5 times to be able to connect it with your company. We suggest taking advantage of social media and professional branding techniques to send a consistent yet dynamic brand message to consumers every day." (www.smallbizgenius.net/by-the-numbers/branding-statistics)



You may be tossing around whether or not you need a logo. Maybe you're thinking..." Eh, I'll just use my name." or "A logo is expensive!" or "I'm no good at this kind of stuff!" I am going to address each of these concerns because a logo is the first thing I want you to be thinking of when it comes to branding your business. A logo is usually where we start to consider the color scheme of our business, the font we are going to use for our logo, and what our business tag lines or "elevator pitch" is going to be. 

Let's first talk about why a logo is important for you to have instead of just using your name. As a handmade entrepreneur, it sets you apart from your competition and creates a level of professionalism for your business. It also helps your potential customers differentiate you from the rest of the pack. Logos grab attention and are the base of your identity. You will build everything off of a logo; Your website, your business cards, your packaging, everything. So, it's important to take the time to choose one that represents you well. 

You do NOT have to spend a lot of money to create a logo.

A great, free branding website that you might already be familiar with is Canva. That is actually where I created my logo. They even have a section now specifically for creating logos, which wasn't there when I did mine. You can pay for a subscription to Canva which will allow you to increase the graphics and pictures available to you. If you are not already familiar with Canva, it is a program you will return to again and again for your marketing needs- so having a subscription isn't a bad idea. However, it is not required and you can do it totally for free. Another great place to find "cheap" help is a website called fiverr.comIt is a website for freelance business services and you can get items created for as little as $5.  

You can design your logo yourself!

If $5 is out of your price range, you can definitely create your own! Trust me, I understand that every dollar matters, and sometimes $5 is a lot of money. The article I have linked below will help you learn how to create your own logo. 

Here is a great article on How to Design a Logo: Know All About the Logo Design Process

Let's quickly talk about clutter.

What is one of the first things that attract you to a logo? The color or the symbol, right? The red in the Coke symbol, the orange and white stripes of the Whataburger sign, the Pepsi circle, the Nike swoop. Sometimes, all we have to see is a shape or a color to know exactly what company is represented. That's what you want your logo to be. Instantly recognizable. 

I want to warn you against making your logo too cluttered. You might think more is better and it makes you unique, but many times it just makes your company name hard to read. You might want to look at it and try to include all of the things that represent you and your business. But, we will be talking in the next few installments about how to narrow your focus on the product or products you want to represent you. Start thinking now, during your logo process about the fact that no business ever stays the same over the course of its lifetime. Try to make your logo as inclusive and open as you can. This will include the name you choose for your business. You can read more about choosing a name for your business in my article Handmade Business Talk-Branding: Naming Your Business.

The K.I.S.S. theory applies really well here. Keep. It. Simple. Stupid...I'm not calling you stupid, but I think you get where I'm going with this. Don't overcomplicate it. Clean, bright (or dark, but readable), simple, easy to read- something people can connect with. What emotion or connection does your logo evoke? What does it say about your business?



Friday, January 01, 2021

Handmade Business Talk- Branding: Naming Your Business

Hey guys! I'm back to share with you my passion for handmade businesses! If you are thinking of starting a handmade business, I want to share some of the things I have learned along the way that will create a few shortcuts for you and hopefully take the fear out of it. This installment is about Naming Your Business.


One of the most important parts of starting your business is going to be choosing your name. This is going to be your identifier for a long time, so it's something you need to think of seriously. Something I have picked up over the years, that has proven to be true, is not to get too kitschy when you are creating your business name. 

Definition of kitschy from dictionary.com:
Kitschy [kich-ee]
adjective
Tawdry or showy and usually appealing to popular and undiscriminating taste: 
The Old Town district is known for its kitschy souvenirs, artisanal greasy-spoon restaurants, and complete lack of parking.

Make it EASY for people to find you!! 
Let's play around with my business name. If I had chosen something fun like Bizzee Crochet, or even Bizzy Krochet, or Bizzy Crochet and Dezine. You know, just trying to be original with my name. I want to make sure mine is different than everyone else's, right? Except that when people are trying to find me on the interwebs, will they remember that I spelled Bizzee differently? Will they remember that I used a K instead of a C in crochet? or that I got creative with Design and used a Z? What if all they remember is that my name is Bizzy something? How hard have I just made it for them to find me? Kitschy sounds fun until you are a few years into your business and people are having a hard time finding you online because you spelled something different, or your name was just too different. 

If you insist on kitschy because you think it's fun or funny or you just like it, I want you to take a step back from your name and write up several variations of it, then ask for input from your friends and family on Facebook or Instagram (wherever you congregate). See what they gravitate toward? Give them a couple of options without telling them what your favorite is and see where it leads.

What if someone took your original name? 

My recommendation is that you don't necessarily have to ditch the original idea, just dig deep and come up with a solution that is different. A lot of times we land on the easiest name first and go with it. When I started blogging my crochet work back in 2005, I picked the easiest name for my blog (Bizzy Crochet) because my name is Biz and I crochet. Haha! How easy is that? Over the years I have noticed several other crafting businesses using Biz or Bizzy in their name. And maybe they were going to call their business Bizzy Crochet? They probably had to adapt their original plan because the name was taken already. 

What you come up with to start out is not necessarily the name your business will have forever. Over the years, as my business has grown, I have morphed my name a few times. My permanent name has landed on Bizzy Crochet and Design. Do I do more than crochet behind the scenes? Heck, yes. But, my business is about crocheting and crochet designs. I have an occasional knit design, but it is not my forte and rarely put my knitting "out there." I am not really interested in embracing "all the things" when it comes to fiber arts as it pertains to my business plan. But, I will explain my reasoning behind that in another article concerning products. If someone else has taken your business name- get creative and morph your idea. 

Be ready to pivot.

One last thing I want you to think about as you are creating your business name is being ready to pivot. For instance, right now you might be a personalized cup maker, but later you discover that you really like making signs and/or stationary. If your company name and logo are pinpointed to "Cindy's Personalized Cups"...it's hard to pivot into a new product line and still have your full company represented. Instead of locking yourself into one thing, think about creating a business name like "Cindy's Creations" or if you don't want to use your name you could do something like "Personally Printed". Both names leave room for you to expand and/or change. 

Good Luck!!



Tuesday, December 29, 2020

Handmade Business Talk 1: Branding




When we think of a brand we tend to think of things like the Nike swoop, the golden arches of McDonald's, or the mouse ears of Disney. But, their "brand" goes far beyond just a picture. What we see is their logo, what we experience is their brand. While we are building our handmade business presence online, we have to take into consideration what our brand is going to be.

The big question you need to consider is what sort of experience do you want to give your customers/clients?

Branding includes your website, social media experience, packaging, your one-on-one interaction with your customers through emails or texts, the language you use, your grammar, the "personality" of your business, etc. Branding boils down to how your customers feel about you. Have you given them an experience that was pleasant and they would like to repeat? Or have you given them just enough to get their money? 

What makes a customer loyal to a brand? A positive experience and a relationship.
What makes a customer leave a brand? A bad experience and a lack of communication.

As a consumer, I'm sure you have had your fair share of poor experiences. What sort of taste did those leave in your mouth concerning the business you were dealing with? Will you go back? 

One thing I learned working in customer service over the years is that it's all about giving them an experience. They don't just want to purchase an item...they want to purchase an item that has a story behind it from a company that went out of their way to make sure they enjoyed every aspect of their purchase from the shopping and selecting to the package opening. They want to know you care!

Just like people eat with their eyes first, they shop with their eyes first. This means the pictures you take and share on social media are part of their shopping experience. The goal is to get them to follow you on social media, visit your website, sign up for your email so that you can have greater contact with them, etc. This sort of loyalty comes from consistently creating a narrative and story that they can connect with and trust. When they begin to feel like you "know" them, they begin to look at your product as something worthy of investment and something they need to have in their lives. People don't buy from businesses they don't trust.

Spend some time thinking about who it is you are trying to reach with your product, and then create your branding based off of that. Also, think about what makes a purchasing experience special for you. 

What makes Disney different from every other theme park? The experience!

 

Christmas Make-Along 2021

The Bizzy Crochet CAL Group on Facebook is currently having a Make-Along using the Vintage Christmas Blanket pattern. We will also be making...